08 November 2025, 8:00 PM
A new campaign has launched to help residents of Lismore and the Northern Rivers prepare for floods during the 2025/26 storm season.The 'Prepare Together, Stronger Than Ever' campaign was developed in partnership with the NSW Reconstruction Authority and NSW State Emergency Service (SES) and in consultation with local councils and the community.'Prepare Together, Stronger Than Ever' encourages people across Lismore and the Northern Rivers to take practical steps to prepare for floods - whether that’s getting to know their flood risk, understanding the warning levels, making a plan, or looking out for others in the community. The campaign comes as new research shows 80 per cent of Northern Rivers residents expect future floods, yet one in three still feel unprepared, and, worryingly, almost half have taken no action to prepare for a flood. The campaign uses local faces, volunteers and imagery across a range of channels, including press, radio, outdoor, social media and digital. You will see advertising on the Lismore App from tomorrow, and a front page button so you can easily find relevant information for where you live.The new Northern Rivers SES website is designed to help communities better understand and prepare for flooding. It features a suite of practical tools, including a flood risk assessment tool, a household planning tool and a series of catchment-specific videos that explain how floods behave in local areas.The campaign is supported by a suite of community engagement activities, including flood-ready events, a targeted program for communities living behind a levee in Maclean and Grafton, a schools partnership with Northern Rivers Performing Arts, a digital literacy program run through local libraries and local emergency information signs. (Minister for Recovery Janelle Saffin, NSW SES Deputy Commissioner Damien Johnston at the launch of the Prepare Together, Stronger Than Ever campaign at Eggins Lane, Lismore, including local residents featured on the posters, Leanne, Sergio, Jenny and Laura.)Damien Johnston, the Deputy Commissioner of the SES, said the focus of this campaign is about empowering people with practical tools, trusted information, and supporting long-term local resilience preparedness."We know it saves lives, and together, we can make a real difference before the next flood arrives. Know your risk, know your warnings, have a plan and look after each other through this collaboration. The New South Wales State Emergency Service, Reconstruction Authority and our interagency partners are committed to building and reinforcing community engagement, strengthening partnerships and embedding flood imperative preparedness into everyday lives. And my final message is, now's the time to get ready for future floods."Minister for Recovery, Janelle Saffin, said the catch cry 'Prepared Together, Stronger Than Ever' resonates with our community."We do look after each other. We look out for each other, and we have to do this in preparedness. Most of us have been through a flood. One in three of us said we didn't feel prepared. So it's not something that we do once and then walk away. We have to do it over and over, and we have to remind ourselves to do it all the time."To have a Flood Ready Plan, Deputy Commissioner Johnston said, "People should be aware of their risks, where they would actually relocate to, as well, and making sure that they're aware of where their information comes from. So, the Hazards Near Me app, the Bureau of Meteorology app, and just local risk and awareness, as well, where you actually live."You should have an emergency kit. But more importantly, as well, knowing your local risks, where your residence is, where your business is, if you've got a business as well, you need to be ready to move or shift goods to higher ground as well, making sure you have a plan in place, knowing that you do that well in advance of any floods or any storm events as well.As for what you should have in your Emergency Kit?"You should have emergency numbers, you should have, if you're quick to grab, as well, that personal information, such as licenses, passports and the like, as well as any essential goods, and medications, so your essential medications that you need to take with you, that you might not be able to replenish for some time if you were to lose it as well, and also those evacuation areas where you might need to relocate to to be out of harm's way."Minister Saffin added, "I'd add a power bank and a battery."The research has shown that almost half of those surveyed had taken no action to prepare for a flood. Does this concern the Deputy Commissioner?"It does, and this awareness campaign is trying to make sure that there's action taken, and that people do. Thirty per cent of people actually don't know what to do yet. So, this is us helping the community to make sure that they are aware of what to do and how to prepare."If you would like to double-check your Flood Plan or create your first Flood Plan, go to the NSW SES website, and you will find an Emergency Planning Toolkit. You can enter your suburb, which will help tailor your risks for your local area, including your evacuation areas.The Prepare Together, Stronger Than Ever campaign is part of the Northern Rivers Recovery and Resilience Program, funded by the Australian Government. It honours the lived experience of communities that have rebuilt and continues to invest in stronger, better-prepared neighbourhoods.The campaign will begin on Sunday, 9 November. For more information, visit ses.nsw.gov.au/northernrivers.