Santa Claus is in town and staying at his new Wonderland in the Lismore CBD until Christmas eve.

Santa’s Wonderland, at 142 Molesworth Street, is a place where kids can watch movies, colour in and write a letter to Santa between 10am and 4pm every day.

Their parents can take a break in the rest area for tired grown ups. 

Santa encourages all the boys and girls, as well as their mums and dads, to pop in and tell him what they would like for Christmas. 

It’s the second time Santa’s Wonderland has appeared in the heart of the CBD as part of Lismore City Council’s Christmas in the Heart celebrations.

Acting City Centre Manager Nathan Dee said he hopes it will encourage people to come into town and shop locally. 

“Our new location has allowed us to redesign the shop and build on last year’s success,” he said.

“We are looking forward to a big Christmas in the City Centre.”

Shoppers of all ages from the young to the young at heart are invited to step into the magical Christmas world and get a photo taken with Santa between 10am and 2pm and use the present wrapping station. 

To help spread the Christmas spirit throughout the entire City Centre, a huge Shop and Win promotion will be taking place. 

Just spend more than $30 in participating stores and go in the draw to win great daily prizes. 

Prizes will be drawn at 3pm daily with a prize pool of over $15,000.

“The aim of the Santa’s Wonderland is to create a festive atmosphere in the City Centre and encourage people to shop local,” Nathan said.

“Lismore has everything you need for a fabulous Christmas right here.

“Sure, we can all buy things online these days, but the best way to support our local economy and a thriving city is to shop where you live. 

"Every time you do, you’re supporting someone’s livelihood and helping to build and grow Lismore.

“Is there any better Christmas present you can give to your town?”

For more information on Santa’s Wonderland and the Shop and Win campaign go to http://www.cometotheheart.com.au

Mayor Isaac Smith opens Santa's new Molesworth Street Wonderland.