A search is underway for a swimmer last seen at a Lennox Head beach today.

About 3:20pm (Sunday 24 December 2023), emergency services were called to Main Beach at Lennox Head, following reports a man was seen in distress in the water before failing to resurface.

Officers attached to Richmond Police District arrived and immediately commenced a search for the man.

The search involves local police as well as Surf Lifesavers, Marine Rescue NSW, and a rescue helicopter.

Police are appealing for anyone who might have seen the man around this time, he is described as being of Caucasian appearance with brown hair. At this point in time, no one has been reported missing to police.

As inquires continue police are urging anyone with information to contact Ballina police or Crime Stoppers on 1800 333 000.

Anyone with information that may assist is urged to contact Crime Stoppers: 1800 333 000 or https://nsw.crimestoppers.com.au. Information is treated in strict confidence.

The public is reminded not to report information via NSW Police social media pages.