In a significant coup for the city of Lismore, Primex Field Days will be moving to Lismore in 2026.

An email was sent to Primex exhibitors by Director Bruce Wright on Friday. The email read:

We wish to inform you prior to our official announcement in the next week that Norco Primex Field Days is moving to Lismore.

This is a strategic decision driven by investment and growth, innovation, and a bold commitment to regional advancement. After more than 40 years at Casino in the Richmond Valley and extended efforts to secure a sustainable future there, our focus is now firmly on building the next chapter in a region that shares our vision. 

With strong backing from Lismore City Council and the NSW Government, Norco Primex 2026 (May 21-23) will create greater outcomes for exhibitors, suppliers, and rural communities alike. Following a comprehensive strategic review, we’re inviting previous and new exhibitors to re-engage through favourable site investment options and targeted initiatives that boost trade, grower and community engagement. 

As the only coastal-based agricultural field day of its kind in Australia, Primex uniquely serves the specific needs of Northern NSW’s diverse primary industries — from agribusiness and machinery to paddock-to-plate, sustainable farming, and ag-tech innovation. This move is more than a relocation — it’s a transformation. It brings together business and community in a regional hub that’s ready to grow. 

With Lismore’s support, PRIMEX is set to be the premier event that delivers not just connections, but real outcomes. 

Lismore is backing Primex Field Days, and we’re backing the future of Australian agriculture and farming in Lismore and servicing throughout NNSW and SQLD. 

As for the venue, the Lismore App understands the Lismore Showgrounds will be the new home of Primex.

Bruce Wright was contacted for further comment; he said that further details would be released later today.

Lismore Mayor Steve Krieg said, "This is the biggest announcement of the year for Lismore. Given our rich agricultural history and the fact that we want to grow our industry and attract more business to our area, Primex sits perfectly within our community, showcasing everything we have to offer.

"I would personally like to thank Bruce and everyone involved with Primex for trusting Lismore to not only continue Primex but allowing us to grow the brand and build on what is already a highly successful product.

"I would also like to recognise John Gibson and the team at the Showgrounds, who have worked behind the scenes to make this possible."

Now we wait for the official announcement later this morning.

Until then, we can reflect on what impact Primex Field Days will have on Lismore.

It is a step in making Lismore the agri-business centre of the Northern Rivers.

It will please Lismore's large contingent of Primex exhibitors, who now only have to move their products around the corner to North Lismore.

It will mean a substantial revenue boost for local businesses through accommodation, eateries and, hopefully, our retail stores.

It is a sign that the Lismore narrative is shifting from flood recovery to one of a city with future prosperity.