The Northern Rivers NSW Brand is taking off with over 100 businesses and community groups signing up for the new initiative from Northern Rivers Together.

CEO of the Northern Cooperative Meat Company (NCMC) and interim Chair of Northern Rivers Together, Simon Stahl said it's a 'terrific uptake' in these trying times for those who have signed up to promote and use the new brand in its first few months.

“This has included some of the region’s largest entities such as NCMC, Southern Cross University (SCU) and Stone & Wood," 

He added that the project was two years in the making with the view to create an over arching brand for the region that celebrates what the region is about and that the NCMC intended to “use the brand to anchor our products to the region, famous for natural beauty and loving, caring, innovative people”.

Chief Marketing Officer at Southern Cross University, Dean Gould explained that the brand will add real value to the regions university and is ideal to solidify location and geography when competing with other businesses outside the area that may share similar initials or acronyms. 

“The Northern Rivers NSW brand will assist Southern Cross University to promote its Lismore campus nationally and internationally," he said.

"Harnessing the diverse and wonderful assets and benefits the region offers as part of our messaging to prospective students and academic staff will make the university’s proposition even more powerful.” 

Northern Rivers Together encourages all businesses, not-for-profit and sporting organisations, community groups and individuals in the Northern Rivers to sign up and be part of this new venture.

"The Northern Rivers has it all - it is a powerful message," Mr Gould said. 

For more information visit www.northernriversnsw.com.au