Markets bring community to life. They create chance encounters, boost small businesses, and let creativity meet curious shoppers. 

Running a stall in Lismore feels exciting. Still, a little daunting, this practical guide helps organise efforts so market days run smoothly and profits grow.

We write from hands-on market experience and local know-how. Use this checklist before, during, and after market day to save time, cut stress, and leave customers smiling.

Before Market Day: Plan like a pro

• Good outcomes start with simple planning. Work through this pre-market to-do list at least one week ahead.
• Confirm booking and permit: Check event details on a local events calendar and double-check arrival times, site map, and vehicle access. 
• Finalise product range: Select bestsellers and a few new items to generate interest. Limit variety to avoid stock clutter.
• Price clearly: Label prices with cents included. Round numbers help with quick cash handling.
• Create signage and story points: Prepare clear signs for product names, origin, and allergy info. Short stories sell, share one quick line about craft, origin, or community connection.
• Prepare marketing materials: Pack business cards, flyers, and a simple sign-up sheet for email or socials.

Quick tip: Photograph the stall layout at home. Replicate setup quickly under pressure.

Stall Setup & Presentation: First impressions count

• Presentation turns browsers into buyers. Focus on how goods look and how shoppers feel when they approach.
• Use tablecloths with neat corners to look tidy.
• Elevate products with crates, stands, or boxes for depth.
• Group with those who like and avoid crowded displays.
• Keep price signs low-cost but legible from two metres.

Lighting matters for mood and colour. Pack battery lamps for cloudy mornings. Weatherproof fabrics keep stock safe during surprise showers.

Payment readiness keeps sales flowing. Offer card and tap options alongside cash. Many customers prefer contactless. Consider using Smartpay's EFTPOS terminal for quick, modern payment processing; it reduces queues while staying user-friendly for locals.

Customer Service: Make connections that convert

• Friendly, efficient service builds repeat buyers. Simple techniques make service feel natural rather than salesy.
• Greet every passerby with a smile and a short hello.
• Share one line about a standout product; avoid long pitches.
• Offer small, free samples where safe and permitted.
• Train helpers to answer common questions about ingredients, care, or sizes.

Remember: listening often sells more than talking. Ask one question, then offer a suggestion based on the response.

Stock, Cash & Security: Practical safeguards

Smart handling of money and stock protects profit. Use clear systems before crowds arrive.

• Float and cash plan: Start with a set float in coins and notes. Reconcile sales each hour when possible.
• Card processing: Position the terminal near the payment zone. Keep cords tidy. Backup battery power helps during extended market periods.
• Stock control: Pack labelled boxes for morning setup and afternoon pack-up. Track how many of each item sold.
• Theft prevention: Store valuable items near staff members. Use sealed bags for sales and a locked cash bag for takings.

Two-person stalls work better for security and customer coverage. Rotate breaks for fairness.

After Market: Close strong, prepare for next time.

• Post-market routines speed recovery and improve future performance.
• Tear down methodically: Pack like items together to speed unpacking next time.
• Reconcile takings: Count cash, match card totals, and note discrepancies immediately.
• Record learnings: Jot top sellers, slow movers, and peak selling times.
• Follow-up with customers: Send a short thank-you to new sign-ups and post market highlights on social channels.

This small effort not only fosters loyalty but also converts one-off buyers into regular customers.

Quick Checklist (Printable)

• Confirm booking and site map.
• Pack signage, pricing, and product labels.
• Bring lighting, weatherproof cover, and extension leads.
• Prepare float and card terminal.
• Pack packing tape, scissors, bags, and scissors.
• Bring first-aid items and hand sanitiser.
• Assign roles for setup, sales, and teardown.

Local Resources & Community Links

Connecting with other local stallholders and suppliers makes market life easier. Browse the community business directory when sourcing materials, props, or helpers. It often lists artisans, printers, and tradespeople who know Lismore markets well.

For event dates, stall rules, and entry details, consult community organisers via the events page. That page also lists setup times and site maps, which help plan transport and display.

Final thoughts: Keep things simple, keep showing up

Success at markets grows from small, consistent improvements. Start with a neat stall, fair pricing, friendly service, and payment options that suit modern shoppers. Use post-market notes to tweak the offer and layout this week, next week, and beyond.

We know passion fuels markets. Pair that energy with practical systems, and customers will notice. Good luck setting up, see you selling at Lismore markets soon!