Leading automotive retailer Supercheap Auto is set to film a major new advertising campaign in Kyogle across a four-day window between Thursday 22nd May to Tuesday 27th of May.

This is the second time the brand has shot in the region, having previously filmed here in 2018. This year’s production will necessitate some temporary road closures in and around the town centre; however, Supercheap Auto is working closely with the Kyogle Council to ensure that any disruption is minimised.

Kyogle Mayor Danielle Mulholland says the production will bring economic benefits to the Kyogle region.

“We are aiming to promote Kyogle as a film-friendly location, so when a large, national company like Supercheap Auto chooses our town for a huge commercial shoot, it sends a positive message to the wider production industry,” Cr Mulholland said.

Supercheap Auto Content Manager Reece Moger said that Kyogle’s picturesque buildings and pro-film attitude is a big reason why the company is returning to Kyogle.

“We had such a great experience working with Kyogle Council to produce our previous campaign. So when we were scouting for a location for this year’s production, Kyogle’s picture perfect streets and amazing buildings made it the ideal choice,” Moger said.

The commercial is produced by TAXI Film, one of Australia’s leading production companies. It is anticipated the production will bring over 100 cast and crew to the region, bringing economic benefits to local accommodation and hospitality providers as well as other businesses.

“We’re also hoping to employ locals as background extras, as well as work with local auto clubs to source vehicles,” Moger said.

Locals interested in being a background extra in the production are asked to email photos of themselves and a brief description, including name, age and contact details to production@taxifilm.tv or if you have any questions relating to the production please email shoot@taxifilm.tv.