As reported earlier this morning, NORCO Primex Field Days is proudly relocating to the Lismore Showgrounds in 2026, backing Lismore's remarkable recovery and positioning the region at the forefront of Australia's agricultural future. 

The event will run from Thursday, 21 May to Saturday, 23 May 2026, marking a new chapter of regional prosperity and innovation.

Lismore has demonstrated an unwavering commitment to Primex's future with proactive support and substantial infrastructure investment.

"This isn't just about changing locations, this is about backing a community that's backing us," said Bruce Wright, Chair of NORCO Primex Field Days.

"Lismore's post-disaster recovery story aligns perfectly with Primex's evolution. We're not leaving our community behind; we're leading it forward to where we can deliver the best outcomes for our farming and rural communities."

For 41 years, Primex has generated over $1 billion in exhibitor sales and delivered nearly $100 million in direct regional economic impact. As Australia's largest coastal-based field day and the only agribusiness event of its kind in Northern NSW, Primex will inject over $4.5 million directly into the Lismore LGA and surrounds.

"We've long believed Primex belongs in Lismore," said John Gibson, President of the North Coast National – Lismore Showgrounds. "This partnership will deliver enormous economic and cultural benefits during a crucial time in our city's recovery and growth."

“Primex is synonymous with the agriculture sector in this region, and it is fitting that it be held at the Showground, which is the home of the annual Lismore Show – The North Coast National” he added.

“On behalf of everyone at the Lismore Showground, I congratulate Bruce Wright and his team and wish them all the best as this new chapter in Primex unfolds in Lismore”, Mr Gibson said.

Member for Lismore, Janelle Saffin, welcomed the news that from 2026 the Primex Field Days will be held at the Lismore Show Ground.    

“What a significant coup to secure this premier event for Lismore and for it to be based at our much-loved Lismore Showgrounds”, Ms Saffin said.

“Bruce (Wright) recognises the Lismore community's steely resolve to succeed against the odds, rebuilding bigger and better than ever, and this attracted him to bring Primex here”, Ms Saffin added.

Primex is backing Lismore and Lismore is backing Primex,” Ms Saffin said.

Federal Member for Page, Kevin Hogan, also welcomed the news that Primex Field Days has secured its future in the Northern Rivers. 

“It is great to see it stay in our local area. Primex is one of Australia’s leading primary industry expos. It attracts thousands of visitors each year,” Mr Hogan said.

“I congratulate Bruce Wright & his family on their success with this great event. Primex generates millions in economic benefits for our local economy.” Mr Hogan added.

Lismore Mayor Steve Krieg has welcomed the announcement that the very popular PRIMEX Field Day will be held at the Lismore Show Ground.

With planning for the 2026 event now underway, Mr Krieg said, “My Council is unashamedly pro-business.  We want to grow Lismore and create new jobs. Events like Primex bring people to Lismore who spend money in our local businesses.”

“I congratulate Bruce Wright and the PRIMEX team on making Lismore their new home”, Mr Krieg added.

The first 2026 Primex Field Days to be held at the Lismore Showgrounds will be held Thursday, 21 May to Saturday, 23 May 2026.