The Lismore App has released a range of premium ad formats utlising products designed to enhance the ability of advertisers to be noticed and engage with customers.

"We have over 30,000 readers each month," managing director of the Lismore App Simon Mumford said.

"The release of these new and innovative ad formats will help advertisers stand out, engage with consumers, and communicate their message in a way that no other digital or print daily newspaper can."

Recently released ad formats are demonstrated below.

The Amazing Cube

This displays 6 images and captions of your choosing in a very slick rotating cube. Great for capturing attention. Supports individual links per image.

The Countdown Clock

Countdown to a big event or end of a sale. Displays a customizable and human-readable countdown, such as "7 days, 3 hours, and 10 minutes," which updates.

YouTube Ad 2.0

Embed a YouTube™ video as an advertisement, with an optional message below the embedded video. Responsive and mobile-friendly. This format tracks video plays as clicks, and several other events. With YouTube Ad 2.0, you’re able to track how many times videos are played, paused, and how much of each video is watched.

Scratch Interactive

Just like a lottery scratch-off! Specify a front image that can be scratched and an optional back image that will display underneath the scratched area. Beta, but stable.

Shop Local Text Line

This advertisement is designed to increase the number of clicks through to your business listing with the added result of more contacts and a higher Google search ranking. It will appear randomly in the middle of news stories on a rotating basis.

Shopping Centres with Multiple Businesses

This advertisement is ideal for Shopping Centres that have multiple businesses. A banner would have rotating businesses which can vary in number with the aim of attracting people to the shopping centre. The cost can be shared thus lowering the expense for each individual business.

Advertising creativity coupled with the Lismore App's incredible reach throughout Lismore and the Northern Rivers is a recipe for advertising success. To discuss how these amazing products can work for your business contact Debbie 0400 319 296/ [email protected] or Donna on 0419 620 010/ [email protected].