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A lucky plate choice helps local cake designer make it big on Instagram

The Lismore App

Liina Flynn

01 October 2020, 6:45 AM

A lucky plate choice helps local cake designer make it big on InstagramEmma's macaroons as posted on Instagram - then picked up by Maxwell Williams.

Lismore mum Emma Court made her first cake for her daughter’s birthday two years ago. It was an ambitious three tiered cake with flowers on it – and she found she was really, really good at it.


So, with her family’s encouragement, she launched her own business Lovecake Designs.




Now, some of Emma’s artistic sweet creations will soon be featured in the catalogue of big name crockery brand Maxwell Williams.


Emma said the company found her on Instagram.


“I love photography and have always been good at it,” Emma said. “It was natural to take pictures of the cakes to promote them and post pictures on the Lovecake Designs Facebook and Instagram pages.


“I made macaroons one day and put them on a Maxwell Williams plate. When I posted the picture of them on Instagram, I tagged the company and then forgot about it.


“I thought they didn’t like it because they never said anything, but months later, they message d me and asked to use the image on the next catalogue they sent out.



“It’s pretty amazing because I’m only a beginner and there are people out there who have been making cakes for 15 years - I’m new to the game.”


Emma, who works from home, now combines her artistic skills and love of photography with her skills in baking and sculpting sugar into beautiful forms.


She found her skills were in high demand and now she makes about five cakes a week.


“At first I thought ‘there’s no money in cakes’ - especially with the competition around at the moment,” she said.



“Some people make cakes for $50, but my cakes take hours and hours and I charge accordingly.”


Emma said her inspiration for making beautiful cakes is inspired by her love of anything beautiful.


“I love fashion and gardening and I used to be an artist, painting drawing, sewing and making ceramics. Now I use all those skills to make cakes.


“That’s why my cakes are different.”



Emma said she’s keen to take her cakes as far as she can. She has already been featured in cake masters on the Insta world magazine and other similar pages.


To see more of Emma’s creations, visit her website https://lovecakedesigns.com/ or look for Lovecake Designs on Instagram.


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